Using feeds in a clever and engaging way can drive trust, sales and repeat visits. It's also a time saving way to keep you site content fresh and engaging without the need for frequent, manual updates.
Here are 5 quick examples of how a social feed could add value to your next project:
Turn your Instagram feed into a live product showcase. Use your feed like a shoppable grid that let's visitors click on an image and buy instantly. Conversion doesn't get much easier than that.
How to do it: Use FeedSpring to embed your Instagram feed and link posts directly to product pages.
Showcase fresh Google Reviews right on your homepage or product pages. This works as powerful social proof. People trust what other customers say far more than what brands claim.
Tip: Use FeedSpring's filter functionality to highlight your best ratings and recent testimonials.
Encourage your community to share photos using your product or service, then display them on your site using an Instagram hashtag. Many successful business do this brilliantly. UGC is marketing magic and again, requires little to no effort on your part to keep content fresh.
Bonus: This turns your community into your best marketers
Embed a dynamic TikTok feed to showcase trending videos, behind-the-scenes clips, or product launches. Younger audiences love seeing authentic, casual content. You spend a lot of time and effort creating your TikTok content, so why not maximize it by having it on your website as well.
Running an event? Add an Instagram feed with posts tagged by a custom hashtag. Perfect for conferences, launches, or pop-ups. Simply remove the feed when the event is over if you wish.
Example: A music festival displaying fans’ Instagram posts live on the site. Another great way to maximise UGC marketing.
Ready to embed social feeds on your website and get creative?
FeedSpring makes it easy to add, customize, and manage any type of social feed including Instagram, TikTok, Google Reviews, and more. Available for Webflow, Framer and HTML sites. Check out our guides on Getting Started for a step-by-step on how to add your favourite feeds to your chosen platform.
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