Embedding a social media feed on your website is a simple way for Google to reward you with boosted SEO. In this post, we'll break down exactly how social feeds keep visitors on your site longer and save you time when keeping your site content fresh.
Google loves fresh content. But keeping up with creating fresh website content takes time. A live social feed pulls in new posts, videos, or reviews automatically which signals to Google that your site is active and relevant. Every time you post on Instagram, TikTok, or get a new Google Review, your site content updates without you lifting a finger on your actual website.
Sites with embedded social feeds keep visitors engaged longer. Visitors stick around to scroll your latest posts or videos or read your reviews. They interact with your feeds directly on your site rather than bouncing back to social apps. More time on your site means stronger SEO signals for Google.
Customer reviews are content gold. When you embed real Google Reviews, you’re adding keyword-rich, unique text which is exactly what search engines look for.
Google’s content systems prioritise trustworthy, authentic sites. Live feeds with genuine user-generated content (like reviews, testimonials, or tagged posts) show real social proof. This builds authority and trust signals which again, boost SEO.
There's no need to worry about embedding your social feeds in a number of different places and being penalised for duplicate content. Social embeds add dynamic, user-focused content that Google treats differently than static copy. Genius!
It's really easy - use a trusted tool like FeedSpring. FeedSpring is free to get started and allows you to create fully customizable feeds in seconds for your Webflow, Framer or HTML websites. You can add all your favourite social feeds including Instagram, Google Reviews, TikTok, Dribbble and more.
FeedSpring updates your website automatically so you won't need to manually update your feed every time you create a new post on your social apps. Once your feeds are up and running, all you need to do is focus on keeping your social content fresh. You'll reap the rewards and boost your SEO while focussing on keeping content fresh in just one place.
Check out our Getting Started Guides to see just how simple it is to have a fully customized feed set-up on your website in seconds.
Check out our blog on 5 Creative Ways to Use Social Feeds on Your Website.
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